Visual Concept
The visual concept of CHEYUWU explores how digital art can evolve, interact with people, and create a sense of digital warmth.
The brand identity and logo design are inspired by the artist’s surname “Wu,” transformed into forms resembling chromosomes and genes. This symbolic design reflects the duality of positive and negative relationships, embodying the vision of discovering life within entropy values. In the digital space, this concept opens the possibility of chaos, interaction, and creative evolution.
WEBSITE
The CHEYUWU website design presents each artwork as the DNA of the brand, reflecting its unique creative identity. The web space itself functions as a digital art laboratory, where online experience, branding, and interactive creativity merge to showcase the vision of digital artists.
Most generative art today exists as digital collectibles and NFTs. With this project, we hope collectors not only enjoy owning NFTs but also experience the same sense of authenticity through a certificate of physical paintings.
Each guarantee card carries a unique DNA pattern, representing the genetic identity of the artwork. By interacting with the card using a mobile phone camera, collectors can unlock an interactive art experience that reveals the creation hidden on the back of the card.
Credit
Client & Artist: CHE-YU, WU
Production & Design: MONOAME DESIGN
Art Director: YU-REN, ZENG (JIN)
Project Manage: SHAO-YUN, KUO (NORA)
Graphic Design: YU-REN, ZENG (JIN), YU-CHEN
Motion Graphic: YU-CHEN
Brand Image Film: BRUCE CHEN
Music & Sound Production: KIVAMKII
UI/UX Design: YU-REN, ZENG (JIN)
Full-Stack Development: CLEO
Production & Design: MONOAME DESIGN
Art Director: YU-REN, ZENG (JIN)
Project Manage: SHAO-YUN, KUO (NORA)
Graphic Design: YU-REN, ZENG (JIN), YU-CHEN
Motion Graphic: YU-CHEN
Brand Image Film: BRUCE CHEN
Music & Sound Production: KIVAMKII
UI/UX Design: YU-REN, ZENG (JIN)
Full-Stack Development: CLEO
