石簡 肥皂包裝設計
LOGO以日本枯山水的元素為主
用線條去呈現純粹的型
強調純粹的原料與品質
包裝以 大理石 (牛奶) 鵝卵石 (火山泥) 黑曜石(竹炭)
三種石材去象徵三種材料與區隔
本作品為學校課堂作品 非正式專案
Designer : Zeng Yu-Ren
2018
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綠岩能源 GreenRock Energy | Brand Identity Renewal
GreenRock Energy is committed to developing eco-friendly energy technologies, establishing deep partnerships in markets including Japan, Vietnam, and Australia. As international expansion continues, the brand design needs to both communicate expertise in sustainable development while adapting to local market cultural characteristics. Through internal focus questionnaires, the brand positioning was centered on the "Raise" concept, combining solar technology capabilities with sustainability principles to demonstrate GreenRock's environmental commitment. This core strategy not only symbolizes strength but also represents innovative momentum, outlining endless possibilities for future energy. Additionally, a flexible framework was built for the new brand identity system, capable of adapting to diverse developments in green power generation and cross-domain technology integration.